Upcycling: an ethical and responsible creative process

" Nothing is lost, everything is transformed "

Upcycling, it is the recovery of scraps of products or materials that the first owner no longer uses, intended for disposal. The principle is to recover these materials to make products of better quality. An "upcycled" handbag will have premium quality while being made from the original material. 

We do not just recover materials and objects to give them a second life, but we re-enchant these materials so that the result is more beautiful than the initial product. An approach that is both aesthetic and ethical where the notion of creation is strongly present. 
We reuse it, but not just any old way: we appropriate the object and modify it to make it original and useful. 

Upcycling is not about making new with old, but rather about throwing things away that could still be useful if transformed with a hint of the imagination. Little or no resources are used to create an object in order to minimize the impact on the environment.

This term was first used in the 90s by a former German engineer: Reiner Plitz. Popularized later in the book Cradle to Cradle: "Remaking the Way We Make Things" by William McDonouch.

Since then, Upcycling or the art of giving objects a second life has generated a lot of research and books on the subject have multiplied. 

Upcycling can help improve production methods towards better eco-design and also tends towards "zero waste". The aim is to get the consumer to understand how to change their attitude towards their clothes. 

For the design of her bags and leather goods, Gabie uses upcycled fabrics of all types of materials, in order to give them a second life by creating and imagining the prettiest way to showcase them.


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